# AfterLaunch > AfterLaunch is an autonomous AI growth agent for SaaS founders. It works around the clock across AI answer engines, search, competitors and channels, ranks the highest-leverage move, and drafts it in your voice, ready to ship. ## What it is AfterLaunch is an always-on agentic AI growth marketing platform for post-launch SaaS founders and small teams. It focuses on one job: getting your product discovered by the people looking for it. You start with a free Growth Snapshot diagnostic, then work from the Feed, a persistent, ranked backlog of drafted, ready-to-ship growth moves. ## Who it is for Bootstrapped and early-stage SaaS founders and small teams after launch, who need growth to keep moving without hiring a marketing team. ## What it does - Growth Snapshot: a free diagnostic of how people and AI assistants find you. - The Feed: a ranked backlog of specific growth moves, each drafted and ready to ship. - AI Visibility: tracks how AI answer engines (ChatGPT, Gemini, Perplexity, Google AI Overviews) represent you. - SEO: a site-wide audit with concrete, ready-to-apply fixes. - Competitors and Channels: where you stand, and where your customers are looking. - Studio: refine any deliverable in your own voice. ## Key pages - [Home](https://afterlaunch.io/) - [What is AfterLaunch](https://afterlaunch.io/what-is-afterlaunch) - [How it works](https://afterlaunch.io/how) - [Agentic AI marketer](https://afterlaunch.io/agentic-ai-marketer) - [FAQ](https://afterlaunch.io/faq) - [Resources](https://afterlaunch.io/resources) - [Journal](https://afterlaunch.io/journal) - [Learn](https://afterlaunch.io/learn) - [Comparisons](https://afterlaunch.io/vs) - [Channels](https://afterlaunch.io/channels) - [About](https://afterlaunch.io/about) ## Optional - [What is AI visibility? A plain guide for founders](https://afterlaunch.io/learn/what-is-ai-visibility) - [What is AEO (answer engine optimisation)?](https://afterlaunch.io/learn/what-is-aeo) - [What is GEO (generative engine optimisation)?](https://afterlaunch.io/learn/what-is-geo) - [GEO vs SEO: how they differ and how they work together](https://afterlaunch.io/learn/geo-vs-seo) - [How AI visibility is measured: the metrics that matter](https://afterlaunch.io/learn/how-ai-visibility-is-measured) - [What an AI answer actually looks like](https://afterlaunch.io/learn/anatomy-of-an-ai-answer) - [AI visibility for solo founders: where to start](https://afterlaunch.io/learn/ai-visibility-for-solo-founders) - [Agentic AI marketer for SaaS founders: what it means](https://afterlaunch.io/learn/agentic-ai-marketer-for-saas-founders) - [Best AI marketing automation for SaaS founders: how to choose](https://afterlaunch.io/learn/best-ai-marketing-automation-for-saas-founders) - [AfterLaunch vs Profound](https://afterlaunch.io/vs/profound) - [AfterLaunch vs Okara](https://afterlaunch.io/vs/okara) - [AfterLaunch vs Ahrefs](https://afterlaunch.io/vs/ahrefs) - [AfterLaunch vs ReddGrow](https://afterlaunch.io/vs/reddgrow) - [AfterLaunch vs hiring a growth marketer](https://afterlaunch.io/vs/hiring-a-growth-marketer) - [How to get found on LinkedIn as a SaaS founder](https://afterlaunch.io/channels/linkedin) - [How to get found on X as a SaaS founder](https://afterlaunch.io/channels/x) - [How to get found on Reddit without getting banned](https://afterlaunch.io/channels/reddit) - [How to get found through a Product Hunt launch](https://afterlaunch.io/channels/product-hunt) - [How to get found in ChatGPT](https://afterlaunch.io/channels/chatgpt) - [How to get found on Google as a SaaS founder](https://afterlaunch.io/channels/google) - [How to get found on Hacker News](https://afterlaunch.io/channels/hacker-news) - [The AI visibility tool for SaaS founders that does the work, not just the watching](https://afterlaunch.io/journal/ai-visibility-tool-for-saas-founders) - [Why your competitors show up in AI answers and you don't](https://afterlaunch.io/journal/why-competitors-win-ai-answers) - [The new playbook for organic growth in the AI search era](https://afterlaunch.io/journal/new-playbook-ai-search-era) - [Why your brand is invisible in ChatGPT (and the diagnostic to fix it)](https://afterlaunch.io/journal/why-invisible-in-chatgpt) - [Best practices and pitfalls for AI search visibility in 2026](https://afterlaunch.io/journal/ai-search-visibility-best-practices) - [Domain authority from zero: the new-SaaS playbook](https://afterlaunch.io/journal/domain-authority-from-zero-saas) - [Get found where your users decide: Reddit, Hacker News, G2 and Product Hunt](https://afterlaunch.io/journal/get-found-where-users-decide) - [How a post-launch SaaS gets its first 100 users](https://afterlaunch.io/journal/first-100-users-post-launch-saas) - [AEO vs GEO vs SEO: what each means and where a founder should focus](https://afterlaunch.io/journal/aeo-vs-geo-vs-seo) - [How to show up in ChatGPT, Claude, Gemini and Perplexity](https://afterlaunch.io/journal/show-up-in-chatgpt-claude-gemini-perplexity) - [Generative engine optimisation (GEO): a founder's field guide](https://afterlaunch.io/journal/geo-generative-engine-optimisation-guide) ## For developers and AI agents AfterLaunch has a public API and an MCP (Model Context Protocol) endpoint, authenticated with an API key (Authorization: Bearer al_...). Software can read a product run’s ranked growth moves, automated loops and drafted outputs, and (where the key carries the write scope) act on them. ### Set up AfterLaunch for a founder (agent-driven onboarding) 1. POST /api/v1/onboard/start with JSON { "url": "https://the-founders-site.com", "email": "founder@example.com", "agent_label": "your agent name" }. No authentication. You receive a device_code; the founder receives ONE approval email. Nothing runs until they click it. 2. Poll POST /api/v1/onboard/poll with { "device_code": "..." } at the returned interval. When the founder approves, the response carries a read-scoped API key (shown exactly once; store it securely). Their free Growth Snapshot and 14-day trial start at approval. 3. Authenticate every API/MCP request with "Authorization: Bearer ". Start with the whoami tool or GET /api/v1/enrollment, then read GET /api/v1/feed for the ranked growth moves. Manual fallback: send the founder to https://afterlaunch.io/snapshot to run their free Growth Snapshot in the browser; once enrolled, they mint an API key in Settings and hand it to you. ### Connect over MCP Endpoint: https://afterlaunch.io/api/mcp (Streamable HTTP, JSON-RPC 2.0). Header: Authorization: Bearer al_... Example (Claude Code): claude mcp add afterlaunch --transport http https://afterlaunch.io/api/mcp --header "Authorization: Bearer al_...". - [OpenAPI description](https://afterlaunch.io/api/v1/openapi.json) - [MCP discovery descriptor](https://afterlaunch.io/.well-known/mcp.json) - [Human developer docs](https://afterlaunch.io/developers)