The changes worth a founder’s attention, newest first. Last updated 25 July 2026.
Agent surface
Distribution wave 1: an MCP server an agent can pick up on its own
We made the AfterLaunch MCP server much easier for a coding agent to adopt without a human walking it through the setup. The connection instructions now read like a short guide to what AfterLaunch does and when to reach for it, and every tool and argument describes itself in plain growth, SEO and AI visibility terms so an agent can find the right one by searching.
Each tool now signals whether it only reads or can change something, which keeps a careful agent from guessing. We also added a Growth section you can drop straight into a repository CLAUDE.md or AGENTS.md, served as raw markdown, along with a free tool that writes it in for you.
One correctness fix rode along: setting a loop autonomy rung is a Founder feature in the app, and it is now a Founder feature over the API too, so the two surfaces agree.
Keys and scopes
The act scope: a key can now close the loop, not just read it
Every key you mint in Settings, and every key an agent obtains through onboarding, can now do the work rather than only describe it. Alongside reading your Feed, a key can ship a move, skip it with a reason, redraft the body before it goes out, and archive it. It can also mint a checkout link when you want to upgrade.
These actions spend nothing, so they are granted by default. The on-demand scans and Feed top-ups still need the write scope, which AfterLaunch issues, so a key handed to an agent cannot spend money on its own. That is the honest sentence the setup copy can now make everywhere.
Launch
The agent surface goes wide
AfterLaunch now opens to software. There is a public API and an MCP server your coding agent connects to, reads your ranked growth moves from, and acts on. The human sign-up path stays, but pasting a few lines into an agent is now a first-class way in.
An agent can even set AfterLaunch up for you. It submits your site and email, you approve with one click by email, and your free Growth Snapshot and trial start there. Nothing runs until you approve.
What you can do is bounded by credits rather than by tier walls: any account on an active trial can mint a key and run the on-demand AI Visibility scan. Founder at $149 a month is the only paid plan at launch, alongside the free trial.