Why we built AfterLaunch.

We spent the last decade building software products and launching startups. Each time, the pattern was the same. Founders were busy. Product development and feature quality took most of the time. There usually wasn't a dedicated person concentrating on growth. And most growth efforts were individual, staccato, discontinuous: a product launch, a PR announcement, a chance viral moment to capitalise on. We rarely had the discipline to do growth consistently. We'd heard about long-tail SEO and backlinks, but we struggled to dedicate time and resources to sustained efforts. We learned a lot of hard lessons.

The answer was often “hire a growth hacker.” But it always felt like a gamble for the money. What guarantee did we have that a person calling themselves a growth hacker actually knew the full set of actions that, taken together, could grow our users? Most consultants we interviewed would share one or two things that had worked in past roles, but it felt too shallow. We needed a comprehensive “master of everything growth”: someone who could monitor, diagnose, produce, publish, and execute across every channel that matters.

AfterLaunch is the tool we wish we had as operators, and the teammate we wish we could have hired as founders. It runs in the background, shows up on a cadence, and takes the business as seriously as you do.

If you want to talk, email us at [email protected]. We read every message.

Team AfterLaunch