Notes, learnings, and honest post-mortems from building AfterLaunch, including using it on ourselves.
AfterLaunch is the AI visibility tool for SaaS founders that does the work, not just the watching. It diagnoses every surface, drafts the content in your voice, and proves what changed.
Read →Ask ChatGPT for the best tool in your category and it names competitors, not you. Here is why AI search visibility favours legible products, and how to close the gap.
Read →Organic search behaviour shifted in 2026. CTR fell 61%, AI Overviews appear in 13% of queries, and only 17% of cited brands rank in the top 10. Here is what changed and what to do about it.
Read →If AI engines never mention your product, customers researching with them never find you. Here is how to audit your AI visibility across ChatGPT, Perplexity, Claude, and Google AI Overviews in fifteen minutes.
Read →What actually works to get cited by ChatGPT, Perplexity, Claude, and Google AI Overviews, and what wastes your time. Practical playbook based on what we are seeing in 2026.
Read →A new SaaS is invisible because nothing on the web confirms it exists. How domain authority and entity recognition actually work, and how to build them from zero.
Read →How to get found where SaaS users actually vet software: Reddit, Hacker News, G2 and Product Hunt. What compounds, and what gets you ignored.
Read →An honest playbook for the first 100 users with no audience: where people actually look, how the discoverability flywheel compounds, and why consistency beats launches.
Read →AEO vs GEO vs SEO explained without the jargon: what each acronym optimises for, where they overlap, and a clear focus order for a pre-traction SaaS.
Read →How to show up in ChatGPT, Claude, Gemini and Perplexity: a per-engine guide to how each one sources answers, why they disagree, and what to do.
Read →A plain-English guide to generative engine optimisation (GEO): what it is, how it differs from SEO, and a prioritised playbook a solo founder can run.
Read →