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Terms of Service

Last updated: 8 July 2026

TL;DR

These Terms govern your use of AfterLaunch. The short version: use the Service in good faith, you own the content you submit and the outputs we generate for you, we provide the Service "as is" without growth guarantees, subscriptions auto-renew monthly until you cancel, we do not offer refunds as standard (you can cancel any time and keep access to the end of your current paid period), and disputes are resolved under Indian law in Mumbai. Read the full Terms below for the binding detail.

1. Agreement

These Terms of Service ("Terms") govern your access to and use of AfterLaunch (the "Service"), operated by AfterLaunch Technologies ("we," "us," or "our").

By accessing or using the Service, you agree to these Terms. If you don't agree, don't use the Service.

If you're using the Service on behalf of an organisation, you represent that you have authority to bind that organisation, and "you" refers to both you personally and the organisation.

2. The Service

AfterLaunch is an AI-powered growth marketing assistant for SaaS founders. We provide:

  • A free Growth Snapshot diagnostic tool
  • A 14-day trial of the Feed: a ranked board of growth moves, each with its evidence, a working draft in your voice, and the bar it must clear
  • Monitoring across multiple channels (AI search engines, Reddit, Hacker News, competitor pages, your homepage SEO)
  • Connector tools to draft and pre-fill content for posting on third-party platforms
  • Optional read-only connections to your Google Analytics and Google Search Console accounts to show you outcome and movement data (paid tier)
  • AI-generated SEO content (paid tier)
  • Metered on-demand actions you can run yourself, such as deeper scans and extra content generation, drawing on a usage allowance (paid tier; see Section 6.7)
  • Other tools as we add them

The Service is provided "as is." We continuously improve it. Specific features may be added, modified, or removed.

3. Account creation

You must:

  • Be at least 18 years old
  • Provide accurate registration information
  • Maintain the security of your account credentials
  • Notify us immediately of unauthorised access

You're responsible for all activity under your account.

4. Acceptable use

When using the Service, you agree not to:

  • Submit URLs or content that infringes on others' intellectual property
  • Use the Service to harass, defame, or harm others
  • Attempt to reverse-engineer, decompile, or extract source code
  • Bypass or circumvent any access controls or rate limits
  • Use the Service to send spam or unsolicited communications
  • Submit malicious content (viruses, malware, etc.)
  • Resell access to the Service without our written permission
  • Scrape, crawl, or extract data from the Service in bulk
  • Use the Service for any illegal purpose

We reserve the right to suspend or terminate accounts violating these terms, without refund.

5. Content and intellectual property

5.1 Your content

You retain ownership of content you submit (URLs, voice samples, custom prompts, edits to generated content).

By submitting content, you grant us a non-exclusive, worldwide, royalty-free licence to use, store, and process that content for the purpose of providing the Service to you. This licence terminates when you delete your content or close your account.

5.2 Generated content

Content we generate for you (briefs, snapshots, articles, drafts) is provided to you for your use. You may edit, publish, or distribute generated content as you see fit.

We make no claim of ownership over generated content delivered to you. However:

  • We don't guarantee the accuracy of AI-generated content
  • We don't guarantee that generated content is free of similarity to other content
  • You are responsible for reviewing generated content before publishing
  • You are responsible for compliance with platform terms when posting generated content

5.3 Our intellectual property

The Service itself (including code, design, branding, and proprietary methods) is owned by us. These Terms do not grant you any rights to our intellectual property beyond using the Service as intended.

6. Pricing and payment

6.1 Free tier and trial

We offer a free Growth Snapshot tool and a 14-day free trial without payment. No credit card is required to start the trial. Conversion to a paid subscription at the end of the trial is opt-in only. We will not charge you unless you explicitly subscribe to a paid tier.

6.2 Paid tiers

We offer paid subscription tiers at the prices displayed at afterlaunch.io/pricing. Prices are in USD unless otherwise noted.

6.3 Billing

Subscriptions auto-renew monthly until cancelled. We bill via Dodo Payments, which acts as our merchant of record. This means Dodo Payments processes payments, handles VAT, GST, and sales tax collection in applicable jurisdictions, and issues invoices on our behalf. By subscribing, you authorise recurring charges and accept the Dodo Payments Buyer Terms in addition to these Terms.

Top-up packs (Section 6.7) are one-time charges billed through Dodo Payments alongside your subscription. Buying a pack is a single charge at the price shown; it is not a recurring charge and does not change your subscription price.

6.4 Cancellation

You can cancel any time via Settings → Billing, or by emailing billing@afterlaunch.io. Cancellation takes effect at the end of your current billing period. You'll continue to have access until then, and we do not refund the current or any partial period (see Section 6.5).

6.5 Refunds

We do not offer refunds as standard. A free trial (14 days, no credit card required) precedes any purchase, so you can evaluate AfterLaunch fully before you pay.

Subscriptions are not refundable. You can cancel at any time and your access continues to the end of your current paid period. We do not refund the current period or any unused portion of it.

Top-up packs are not refundable. Buying a pack is a deliberate choice to add usage that never expires. Pack credits keep their full value until you spend them, so nothing you buy is ever lost to time. If we do refund a pack at our discretion, all of the credits that the pack added are removed from your balance. If some of those credits have already been spent, your balance can go negative until you buy another pack or your next monthly allowance arrives.

If you believe your circumstances warrant an exception, you can email billing@afterlaunch.io and make your case. Any refund is granted at our sole discretion and is not a right. This does not limit any non-waivable statutory rights you may have (see Section 14.4).

We may decline or reverse a refund, and suspend or terminate access, where we detect fraud, abuse, repeated chargebacks or payment disputes, or a violation of these Terms.

If you cancel your subscription, any top-up credits remaining when your subscription ends stay attached to your account and are restored if you resubscribe. An active paid subscription is required to spend them.

6.6 Price and allowance changes

We may change prices, the size of the included monthly allowance, the credit cost of a metered action, or the contents of top-up packs with 30 days' advance notice via email. If you don't accept a change, you can cancel before it takes effect. Existing subscribers at the time of a price change may be grandfathered at the original price (we'll communicate this in the change notice).

6.7 Included allowance and top-up credits

Some of the Service runs continuously as part of your subscription. Other features are metered on-demand actions that you choose to run, such as a deeper scan or an extra piece of generated content. Metered actions draw on a usage allowance measured in credits.

  • Included allowance: every paid subscription includes a monthly allowance. The allowance resets at the start of each billing month. Unused allowance does not roll over; it expires when the billing month ends.
  • Top-up packs: you can buy additional credits at any time as one-time top-up packs, billed through Dodo Payments as our merchant of record. Credits from top-up packs do not expire. What happens to remaining top-up credits if you cancel is set out in Sections 6.5 and 10.3.
  • No cash value: credits, whether included with your subscription or purchased as a top-up, have no cash value, cannot be exchanged for money, and are non-transferable between accounts.
  • Cost shown before you run: the cost of a metered action is shown to you before it runs. If your balance cannot cover an action, the action does not run and you are not charged.
  • Automatic restore on failure: if a metered action fails to complete, the credits it consumed are automatically returned to your balance.

Credits meter your usage of the Service. They are not a deposit, a stored-value instrument, or a currency.

7. Connectors and third-party platforms

The Service includes connector tools that pre-fill content into third-party platforms (X, Reddit, LinkedIn, Bluesky, Threads, Substack). Important:

  • We do NOT post on your behalf. You click "post" on the platform itself
  • You're subject to those platforms' terms of service
  • Some platforms restrict automated content; you're responsible for compliance
  • We're not liable for content you post or platform actions against your account

Separately, the Service lets you connect read-only analytics accounts (Google Analytics and Google Search Console) so we can show you outcome and movement data. When you connect such an account:

  • You grant AfterLaunch read-only access through the provider's official authorisation flow
  • We access only the data needed to display your results, and we never write to, modify, or delete anything in your account
  • You can revoke access at any time from Settings then Sources, or directly through the provider
  • Our access to and use of data received from Google APIs complies with the Google API Services User Data Policy, including the Limited Use requirements (https://developers.google.com/terms/api-services-user-data-policy)

8. AI-generated content disclaimer

The Service uses AI to generate content. You acknowledge:

  • AI may produce errors, inaccuracies, or fabricated information ("hallucinations")
  • You should review AI-generated content before publishing
  • We make no guarantees about accuracy, originality, or fitness for any purpose
  • You are responsible for verifying facts, sources, and quotes in generated content
  • Outputs may be similar across users. We don't guarantee uniqueness

We use multi-pass quality gates and source-grounding requirements to minimise errors, but we cannot guarantee perfect output.

9. Service availability

We aim for high availability but make no guarantees. The Service may be unavailable due to:

  • Scheduled maintenance
  • Third-party service outages
  • Force majeure events
  • Other unforeseen circumstances

We don't owe service credits for downtime. If extended outages occur, we'll communicate proactively.

10. Termination

10.1 By you

You can stop using the Service any time. To delete your account and data, email hello@afterlaunch.io or use the Settings → Account flow. When you delete your account, we run a deletion that removes your account and associated data (see the Privacy Policy retention schedule for the limited categories we retain for legal or accounting reasons).

10.2 By us

We may suspend or terminate your account if you:

  • Violate these Terms
  • Engage in fraud or abuse
  • Fail to pay subscription fees
  • Use the Service in ways that harm us, other users, or third parties

For non-violation terminations, we'll provide reasonable notice.

10.3 Effect of termination

Upon termination:

  • Your access to the Service ends
  • Your data may be retained per the Privacy Policy retention schedule
  • Outstanding amounts remain owed
  • Any unused included monthly allowance expires. It has no cash value and is not paid out or refunded
  • Any remaining top-up credits stay attached to your account and are restored if you resubscribe
  • Sections that should survive termination (intellectual property, disclaimers, limitation of liability) survive

11. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO:

  • Merchantability
  • Fitness for a particular purpose
  • Non-infringement
  • Accuracy of AI-generated content
  • Uninterrupted or error-free service

WE DO NOT WARRANT THAT:

  • The Service will produce specific business results
  • Generated content will rank in search results
  • Monitored channels will produce specific findings
  • The Service will achieve any growth metrics for your business

You use the Service at your own risk.

12. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

WE ARE NOT LIABLE FOR:

  • Indirect, incidental, special, consequential, or punitive damages
  • Lost profits, lost data, or business interruption
  • Damages exceeding the amount you paid us in the past 12 months

These limitations apply even if we knew of the possibility of such damages.

Some jurisdictions don't allow these limitations. In those jurisdictions, our liability is limited to the maximum extent permitted by law.

13. Indemnification

You agree to indemnify and hold harmless AfterLaunch from claims arising out of:

  • Your use of the Service in violation of these Terms
  • Content you submit to the Service
  • Your violation of any law or third-party rights
  • Your publication of generated content (you're responsible for review and compliance)

14. Governing law and disputes

These Terms are governed by the laws of India, without regard to conflict-of-laws principles.

14.1 Informal resolution

Before commencing any formal proceedings, both parties agree to attempt good-faith informal resolution by email at hello@afterlaunch.io. We aim to respond within 30 days. The informal-resolution period runs for 60 days from the initial notice.

14.2 Arbitration

If informal resolution fails, disputes arising out of or in connection with these Terms shall be referred to and finally resolved by arbitration administered under the Arbitration and Conciliation Act, 1996 (India), as amended. The seat and venue of arbitration shall be Mumbai, India. The arbitration shall be conducted by a sole arbitrator appointed by mutual agreement, or, failing agreement within 30 days, appointed in accordance with the Act. The language of the arbitration shall be English.

14.3 Courts

Subject to the arbitration provisions above, the courts at Mumbai, India shall have exclusive jurisdiction over any matter not subject to arbitration, including interim relief and enforcement of arbitral awards.

14.4 Consumer rights

Nothing in this section limits non-waivable consumer-protection rights you may have under the laws of your jurisdiction. Users in the EU, UK, and other jurisdictions with mandatory consumer-protection laws may have additional rights to bring proceedings in their local courts.

15. Changes to these Terms

We may update these Terms. Material changes will be communicated via:

  • Email to your registered address
  • Notice on the Service
  • A minimum 14 days' advance notice before changes take effect

Continued use of the Service after changes constitutes acceptance. If you don't accept new Terms, stop using the Service before they take effect.

16. Miscellaneous

16.1 Entire agreement

These Terms (along with the Privacy Policy) constitute the entire agreement between you and us regarding the Service.

16.2 Severability

If any provision is found unenforceable, the remaining provisions stay in effect.

16.3 Waiver

Our failure to enforce any provision is not a waiver of that provision.

16.4 Assignment

You may not assign these Terms without our written consent. We may assign these Terms to a successor in connection with a merger, acquisition, or sale of assets.

16.5 Force majeure

Neither party is liable for failure to perform due to events beyond reasonable control.

16.6 Notices

We send notices to your registered email address. You can send us notices by email at hello@afterlaunch.io.

16.7 Relationship

These Terms don't create any partnership, joint venture, employment, or agency relationship.

17. Contact

For general questions about these Terms: hello@afterlaunch.io

For billing, refunds, and cancellations: billing@afterlaunch.io

Address: D-704, Neelkanth Business Park, Mumbai 400086, India

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