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Ahrefs Brand Radar alternatives and prices
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Ahrefs Brand Radar sits on top of an Ahrefs plan, so its real price is the plan plus the add-on. If that's more than you want, or you'd like a tool that helps close the gaps it shows, the alternatives worth a look are Otterly.ai, Peec AI, AthenaHQ, Scrunch, the Semrush AI Visibility Toolkit, SE Ranking and Profound. Otterly and Peec need no other plan, AthenaHQ and Scrunch cover more models, Semrush and SE Ranking make sense if you already pay for one, and Profound is the enterprise end. AfterLaunch suits a founder who has nobody to act on what a tracker finds.
Ahrefs' prices were read off its own pricing and Brand Radar pages on 28 October 2026, in US dollars, and the alternatives' prices off their own pages on 22 October 2026. The names in the category come from AfterLaunch's own scan of the engines on 23 October 2026.
- Brand Radar needs an Ahrefs plan, from $29 a month for Starter. The AI add-on starts at $199 a month for one platform's index and is $699 a month for every platform, with 2,500 custom-prompt checks.
- Lite, Standard and Advanced include 150, 300 and 600 custom-prompt checks a month. Extra packs are $50, $100 or $250 a month.
- Ahrefs says its chatbot indexes refresh monthly and AI Overviews every few days.
- If you don't already pay for Ahrefs, Otterly.ai's Lite plan at $29 a month or Peec AI's Starter at $95 stands on its own.
What Ahrefs Brand Radar is, and what it costs now
Ahrefs pitches Brand Radar as a way to "study how your brand shows up in AI". It reports mentions, citations, how your mentions compare with competitors' and estimated impressions, from Ahrefs' own prompt database and from custom prompts you add. It covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. Claude is available through custom prompts only, and an Ahrefs help article of 3 September 2026 says Grok tracking is paused. The data also reaches the Ahrefs API, its MCP server and a Looker Studio connector.
| Item | Price on Ahrefs' page, 28 Oct 2026 | What it adds |
|---|---|---|
| Ahrefs Starter | $29 a month | The entry Ahrefs plan |
| Ahrefs Lite | $129 a month | 150 custom-prompt checks a month |
| Ahrefs Standard | $249 a month | 300 custom-prompt checks a month |
| Ahrefs Advanced | $449 a month | 600 custom-prompt checks a month |
| Brand Radar AI, one platform | From $199 a month | Brand Radar's index for a single AI platform |
| Brand Radar AI, all platforms | $699 a month | Every platform's index and 2,500 custom-prompt checks |
| Custom-prompt packs | $50, $100 or $250 a month | More custom-prompt checks |
No free trial is stated, but a free preview shows Brand Radar for an example brand. Third-party profiles describe Ahrefs as a Singapore company, founded in 2010 and bootstrapped. Competitor blogs make three complaints: the add-on is a cost on top of a plan, sampled data is directional rather than exact, and it shows the gaps without helping close them. Those are rival vendors' claims, so weigh them as such.
What the engines name in this category (23 October 2026)
On 23 October 2026 AfterLaunch asked ChatGPT (through its API), Gemini, Google AI Overviews and Perplexity the 49 category questions it tracks, five times each. Google AI Overviews didn't show an answer every time, so the count below is across the 952 runs that came back with one. It counts names in one week's answers and says nothing about market share.
| Product | How often the answers named it |
|---|---|
| Otterly.ai | 59 mentions |
| Profound | 46 mentions |
| Peec AI | 27 mentions |
| Semrush AI | 26 mentions |
| Surfer | 25 mentions |
| Scrunch AI | In 17 answers |
| Surfer SEO | In 16 answers |
| Frase | In 15 answers |
| HubSpot AI | In 11 answers |
| Ahrefs Brand Radar | In 10 answers |
| SE Ranking | In 10 answers |
Ahrefs Brand Radar was named in 10 answers, level with SE Ranking.
The alternatives side by side
Prices for the alternatives come from each vendor's own pricing page, read on 22 October 2026. Where a page shows two prices, monthly billing comes first.
| Tool | What it does | Price on its page, 22 Oct 2026 | Who it suits |
|---|---|---|---|
| Otterly.ai | Tracks mentions and citations on ChatGPT, Google AI Overviews, Perplexity and Copilot. Gemini, AI Mode and Claude are add-ons | Lite $29 a month for 15 prompts, Standard $189 for 100, Premium $489 for 400, about 15% less billed annually | A solo marketer or small team that wants the cheapest steady read |
| Peec AI | Prompt tracking across the models you choose, with competitor share and cited sources | Starter $95 a month or $80 billed annually, Pro $245, Advanced $495 | Marketing teams and SEO agencies |
| AthenaHQ | Tracking with recommendations. The paid plan covers 11 models | Essential free with 300 credits, Starter $295 a month | Teams that want to try it free, then want wide model coverage |
| Scrunch | Monitoring and page audits across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta | Starter $300 a month or $250 billed annually, Growth $500 or $417 | Content and technical SEO teams with the budget |
| Semrush AI Visibility Toolkit | 25 custom prompts with daily rankings on ChatGPT, Google AI, Gemini and Perplexity | $99 a month per domain, billed annually | Teams already on Semrush |
| SE Ranking | Rank tracking and site audits, with AI search tracking in the plan | Core $129 a month or $103.20 billed annually, AI Search add-on $89 | Teams that want SEO and AI tracking on one bill |
| Profound | Enterprise AI search analytics across up to nine engines | Free 7-day trial, then Enterprise by demo | Enterprise marketing teams |
| AfterLaunch | Weekly AI visibility on ChatGPT, Gemini, Perplexity and Google AI Overviews, plus SEO, competitors and channels, ranked into growth moves with a draft in your voice | Free deep scan, 14 days free with no card, then $149 a month | A founder who is also the marketing team |
How to pick
- If you don't already pay for Ahrefs, the add-on means two bills. Otterly's Lite plan at $29 or Peec AI's Starter at $95 needs nothing else.
- If a monthly chatbot refresh is too slow for you, the Semrush toolkit ranks its 25 prompts daily.
- If Claude matters to you, Scrunch lists it on Starter, and AthenaHQ's Starter lists 11 models.
- If you're already on Ahrefs Lite or above, use the custom-prompt checks your plan includes before you buy anything new.
- If what's missing is help acting on the gaps, look at which tool drafts the work.
Where AfterLaunch fits
AfterLaunch checks how ChatGPT, Gemini, Perplexity and Google AI Overviews answer your customers' questions every week, and reads your SEO, competitors and channels alongside. Then it ranks growth moves: the page to write, the listing to fix, the thread worth answering, each with its evidence and a draft in your voice. You or your AI finish it, and nothing goes out until you say yes.
It's one plan at $149 a month after 14 free days, and the deep scan costs nothing. It doesn't carry Ahrefs' backlink index or its prompt database, and it isn't built for an agency watching many brands. It's for the founder who is also the marketing team.
Profound alternatives, with current prices →Peec AI alternatives, with prices and who each suits →How much does Ahrefs Brand Radar cost?
On 28 October 2026 the Brand Radar AI add-on started at $199 a month for one platform's index and was $699 a month for every platform, including 2,500 custom-prompt checks. It sits on top of an Ahrefs plan, which runs from $29 a month for Starter to $449 for Advanced.
Is there a free version of Ahrefs Brand Radar?
No free trial was stated on 28 October 2026. Ahrefs offers a free preview that shows Brand Radar for an example brand, so you can see the reports before you pay.
What is the cheapest Ahrefs Brand Radar alternative?
Of the tools on this page, Otterly.ai's Lite plan at $29 a month for 15 prompts, read off its pricing page on 22 October 2026, with no other subscription needed. AthenaHQ also has a free Essential tier with 300 credits.
Does AfterLaunch replace Ahrefs Brand Radar?
For the weekly AI visibility read on your own product, yes, and it drafts the next move as well. If you rely on Ahrefs for backlinks and keywords, keeping Brand Radar on the same account may be simpler.
- Ahrefs, Brand Radar, read 28 October 2026
- Ahrefs, Pricing, read 28 October 2026
- Ahrefs help centre, Brand Radar platform coverage and the Grok pause, 3 September 2026
- Otterly.ai, Pricing, read 22 October 2026
- Peec AI, Pricing, read 22 October 2026
- AthenaHQ, Pricing, read 22 October 2026
- Scrunch, Pricing, read 22 October 2026
- Semrush, AI Visibility Toolkit pricing, read 22 October 2026
- SE Ranking, Subscription plans, read 22 October 2026
- Profound, Pricing, read 22 October 2026
- AfterLaunch's own AI visibility scan, 23 October 2026: 49 tracked category questions asked five times each of ChatGPT, Gemini, Google AI Overviews and Perplexity, 952 answered runs
The Growth Snapshot asks the leading AI search engines your customers' questions and shows who they name instead of you. Free, no card.
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