How to launch your product on Peerlist Launchpad

Peerlist is a professional network for people who build software, and Launchpad is its weekly product launch board. Launching is free and there is no separate submission form: you add the product as a project on your own profile, then launch it from Launchpad on a Monday. A launch runs for a week, and the rules reward real feedback over upvote campaigns.

What Peerlist Launchpad is

A Peerlist profile works like a portfolio for builders, with work history, projects and posts. Launchpad, at peerlist.io/launchpad, ranks the projects launched each week. A launched project lives on your profile at peerlist.io/your-username/project/your-project, so the page stays after the week ends. The ranking combines upvotes, comments, views, link visits and traction. On Monday and Tuesday Launchpad shows projects in random order, only qualitative comments count, and upvotes are, in Peerlist's words, only a small part.

Who actually reads it

Peerlist's members are developers, designers and product people, many of them building something of their own. They try new tools, leave detailed comments and follow makers whose work they like. That suits developer tools, design tools and products for small teams.

How to launch your product properly

Set up the profile and the project

• Use a personal account under your real name, not a company name. Agencies cannot launch on a client's behalf.
• Bring your profile to at least 70% complete, then verify it. Peerlist's help pages say a verified profile is required to launch but do not say which kind: workplace verification is free and identity verification has a fee, so check what the launch screen asks for.
• Add the product as a project from the Work tab on your profile, and fill it until it shows 100% completion: name, tagline, cover image, demo link and the other fields Peerlist asks for.
• On a Monday, open peerlist.io/launchpad, choose Launch, pick the project and select Launch Project. To aim for a later week, schedule it instead.

Match your own site exactly

• Use your homepage's product name and one-liner as the project name and tagline.
• Point the demo link at a page that works for a stranger, with a sign-up or a live demo that needs no invitation.
• Use a cover image and screenshots of the real product, the same ones your site shows.

The consistency rules

Your project page stays on your Peerlist profile after launch week, so it joins the pages that describe your product in public. Keep the tagline identical to your homepage one-liner and to your other listings. When the product changes, update the project, because people who find your profile later will read it as current.

Common mistakes

• Launching from a company profile, which Peerlist does not allow.
• Messaging people you do not know to ask for upvotes, which is on Peerlist's zero-tolerance list.
• Posting the launch link repeatedly in Scroll.
• Launching a project that is not 100% complete, or from a profile under 70%.
• Copying another product's description or images. Plagiarism is on the zero-tolerance list.

How to keep the listing alive

Spend launch week in the comments. Answer every question, ask follow-up questions, and thank people who took the time to write something useful. After the week, keep posting progress from your profile and update the project page when you ship something meaningful, so anyone who finds it later sees the product as it is now.