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Scrunch AI alternatives, with current prices
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If Scrunch's $250 a month floor is more than you want to spend, or its sale to Sitecore has you wondering about the roadmap, the alternatives worth a look are Otterly.ai, Peec AI, AthenaHQ, the Semrush AI Visibility Toolkit, Ahrefs Brand Radar, SE Ranking and Profound. Otterly and Peec cost less, AthenaHQ has a free tier, the suites make sense if you already pay for one, and Profound is the enterprise end of the category. AfterLaunch suits a founder who has nobody to act on what a tracker finds.
Scrunch's prices were read off its own pricing page on 28 October 2026, and the alternatives' prices off theirs on 22 October 2026. The names in the category come from AfterLaunch's own scan of the engines on 23 October 2026.
- Scrunch's pricing page lists Starter at $300 a month, or $250 a month billed annually, and Growth at $500, or $417 billed annually. Enterprise is custom. There's a 7-day free trial and no free tier.
- Sitecore announced on 3 June 2026 that it was buying Scrunch. The terms weren't disclosed.
- Otterly.ai's Lite plan is $29 a month for 15 prompts and Peec AI's Starter is $95 on monthly billing. AthenaHQ has a free tier to try first.
- A cheaper tracker still leaves the page, the listing and the reply for you to write. Decide who does that work first.
What Scrunch AI is, and what it costs now
Scrunch describes itself as a way to "monitor and improve your brand's visibility in AI search". Its pricing page lists ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews and Meta. Beyond monitoring it sells page audits with recommendations, alerts and scheduled reports, and an Agent Experience Platform that serves a machine-readable version of your site to AI agents. Its help centre describes a read-only Google Analytics 4 link that reports AI referrals.
| Scrunch plan | Monthly billing, 28 Oct 2026 | Billed annually, per month | What the page lists |
|---|---|---|---|
| Starter | $300 | $250 | 3 users, 350 custom prompts, 1,000 industry prompts, 3 personas and 5 page audits |
| Growth | $500 | $417 | The tier above Starter |
| Enterprise | Custom | Custom | Adds a data API |
An extra seat is $25 a month. Scrunch was founded in 2023 and has raised $26 million, and on 3 June 2026 Sitecore announced it had agreed to buy the company. Competitor blogs make three complaints: there's no plan under $250 a month, the pricing changed several times during 2026, and the roadmap is less certain after the sale. Those are rival vendors' claims, so weigh them as such.
What the engines name in this category (23 October 2026)
On 23 October 2026 AfterLaunch asked ChatGPT (through its API), Gemini, Google AI Overviews and Perplexity the 49 category questions it tracks, five times each. Google AI Overviews didn't show an answer every time, so the count below is across the 952 runs that came back with one. It counts names in one week's answers and says nothing about market share.
| Product | How often the answers named it |
|---|---|
| Otterly.ai | 59 mentions |
| Profound | 46 mentions |
| Peec AI | 27 mentions |
| Semrush AI | 26 mentions |
| Surfer | 25 mentions |
| Scrunch AI | In 17 answers |
| Surfer SEO | In 16 answers |
| Frase | In 15 answers |
| HubSpot AI | In 11 answers |
| Ahrefs Brand Radar | In 10 answers |
| SE Ranking | In 10 answers |
Scrunch AI was named in 17 answers.
The alternatives side by side
Prices for the alternatives come from each vendor's own pricing page, read on 22 October 2026. Where a page shows two prices, monthly billing comes first.
| Tool | What it does | Price on its page, 22 Oct 2026 | Who it suits |
|---|---|---|---|
| Otterly.ai | Tracks mentions and citations on ChatGPT, Google AI Overviews, Perplexity and Copilot. Gemini, AI Mode and Claude are add-ons | Lite $29 a month for 15 prompts, Standard $189 for 100, Premium $489 for 400, about 15% less billed annually | A solo marketer or small team that wants the cheapest steady read |
| Peec AI | Prompt tracking across the models you choose, with competitor share and cited sources | Starter $95 a month or $80 billed annually, Pro $245, Advanced $495 | Marketing teams and SEO agencies |
| AthenaHQ | Tracking with recommendations. The paid plan covers 11 models | Essential free with 300 credits, Starter $295 a month | Teams that want to try it free, then want wide model coverage |
| Semrush AI Visibility Toolkit | 25 custom prompts with daily rankings on ChatGPT, Google AI, Gemini and Perplexity | $99 a month per domain, billed annually | Teams already on Semrush |
| Ahrefs Brand Radar | Brand visibility in AI answers from Ahrefs' prompt database, plus your own prompts | AI add-on from $199 a month, custom prompt packs from $50 | Teams already on Ahrefs |
| SE Ranking | Rank tracking and site audits, with AI search tracking in the plan | Core $129 a month or $103.20 billed annually, AI Search add-on $89 | Teams that want SEO and AI tracking on one bill |
| Profound | Enterprise AI search analytics across up to nine engines | Free 7-day trial, then Enterprise by demo | Enterprise marketing teams |
| AfterLaunch | Weekly AI visibility on ChatGPT, Gemini, Perplexity and Google AI Overviews, plus SEO, competitors and channels, ranked into growth moves with a draft in your voice | Free deep scan, 14 days free with no card, then $149 a month | A founder who is also the marketing team |
How to pick
- If the $250 floor is the problem, Otterly's Lite plan at $29 and Peec AI's Starter at $95 both sell a monthly plan you can start today.
- If you chose Scrunch for its model coverage, AthenaHQ's Starter lists 11 models. Otterly covers Claude and Gemini only as add-ons.
- If you already pay for Semrush, Ahrefs or SE Ranking, switch on its AI tracking for a month first. It's the smallest new spend on this page.
- If the sale is what worries you, ask each vendor on your shortlist who owns it and how long your price is held. Semrush has changed hands too: Adobe completed its purchase on 28 April 2026.
- If nobody acts on the report you have now, a different report won't help. Look at which tool drafts the work.
Where AfterLaunch fits
AfterLaunch checks how ChatGPT, Gemini, Perplexity and Google AI Overviews answer your customers' questions every week, and reads your SEO, competitors and channels alongside. Then it ranks growth moves: the page to write, the listing to fix, the thread worth answering, each with its evidence and a draft in your voice. You or your AI finish it, and nothing goes out until you say yes.
The deep scan is free and needs no card, the first 14 days cost nothing, and then it's $149 a month on one plan. It doesn't serve an agent-ready copy of your site, run page audits for a content team or sell to enterprise teams. It's for the founder who is also the marketing team.
Profound alternatives, with current prices →Peec AI alternatives, with prices and who each suits →What is the cheapest Scrunch AI alternative?
Of the tools on this page, Otterly.ai's Lite plan at $29 a month for 15 prompts, read off its pricing page on 22 October 2026. AthenaHQ also has a free Essential tier with 300 credits.
How much does Scrunch AI cost?
On 28 October 2026 Scrunch's pricing page listed Starter at $300 a month, or $250 a month billed annually, and Growth at $500, or $417 billed annually. Enterprise is custom, an extra seat is $25 a month, and there's a 7-day free trial but no free tier.
Who owns Scrunch AI?
Sitecore announced on 3 June 2026 that it was acquiring Scrunch, without disclosing the terms. On 28 October 2026 Scrunch was still sold under its own name at scrunch.com.
Does AfterLaunch replace Scrunch AI?
For a founder watching their own product, mostly: it checks ChatGPT, Gemini, Perplexity and Google AI Overviews every week, reads SEO, competitors and channels too, and drafts the next move. It doesn't serve an agent-ready version of your site the way Scrunch's Agent Experience Platform does, and it isn't built for a content team running page audits at scale.
- Scrunch, Pricing, read 28 October 2026
- Sitecore, press release announcing its agreement to acquire Scrunch, 3 June 2026
- Scrunch help centre, the Google Analytics 4 AI Referrals link, read 28 October 2026
- Otterly.ai, Pricing, read 22 October 2026
- Peec AI, Pricing, read 22 October 2026
- AthenaHQ, Pricing, read 22 October 2026
- Semrush, AI Visibility Toolkit pricing, read 22 October 2026
- Ahrefs, Pricing, read 22 October 2026
- SE Ranking, Subscription plans, read 22 October 2026
- Profound, Pricing, read 22 October 2026
- AfterLaunch's own AI visibility scan, 23 October 2026: 49 tracked category questions asked five times each of ChatGPT, Gemini, Google AI Overviews and Perplexity, 952 answered runs
The Growth Snapshot asks the leading AI search engines your customers' questions and shows who they name instead of you. Free, no card.
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