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Semrush AI Visibility alternatives and prices
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If the Semrush AI Visibility Toolkit's per-domain price or its 25-prompt allowance doesn't fit, the alternatives worth a look are Otterly.ai, Peec AI, AthenaHQ, Scrunch, Ahrefs Brand Radar, SE Ranking and Profound. Otterly costs less for a single site, Peec lets you choose the models it tracks, AthenaHQ and Scrunch cover more models, Ahrefs and SE Ranking make sense if you already pay for one, and Profound is the enterprise end. AfterLaunch suits a founder who has nobody to act on what a tracker finds.
Semrush's prices were read off its own pricing page and knowledge base on 28 October 2026, and the alternatives' prices off their own pages on 22 October 2026. The names in the category come from AfterLaunch's own scan of the engines on 23 October 2026.
- Semrush sells the AI Visibility Toolkit on its own at $99 a month per domain, billed annually, for 25 custom prompts with daily rankings. Semrush One bundles AI visibility with SEO from $139 a month.
- The standalone Base plan tracks ChatGPT, Google AI Mode and AI Overviews, Gemini and Perplexity. Semrush's knowledge base puts Claude, Copilot, Grok and DeepSeek on Enterprise AIO.
- Adobe completed its purchase of Semrush on 28 April 2026.
- Otterly.ai's Lite plan is $29 a month for 15 prompts. Count the prompts you need before paying for more.
What the Semrush AI Visibility Toolkit is, and what it costs now
Semrush calls it the AI Visibility Toolkit on its pricing tab and in its knowledge base, and "Semrush AI Visibility" on the marketing page. It measures mentions, citations and the pages that get cited, an AI Visibility Score, how your mentions compare with competitors' and sentiment. The Base plan adds competitor analysis, prompt research and an AI-readiness audit of your site. Brand Performance updates weekly, CSV exports are capped at 1,000 rows and 10 a day, and each setup covers one location and one language.
| Semrush plan | Price on its page, 28 Oct 2026 | What the page lists |
|---|---|---|
| AI Visibility Toolkit, Base | $99 a month per domain, billed annually | 25 custom prompts with daily rankings, 1 domain, 300 reports a day |
| Semrush One, SEO | $139 a month | The SEO tier of the bundle |
| Semrush One, Starter | $199 a month | 50 AI prompts a day |
| Semrush One, Pro+ | $299 a month | 100 AI prompts a day |
| Semrush One, Advanced | Custom | Priced on request |
| Free | $0 | A demo project |
Semrush's own pages disagree on a trial. The pricing page footer says seven days free, and the knowledge base says the standalone Base plan has no trial, so check before you count on one. Competitor blogs make three complaints: a per-domain price is steep for a small site, 25 prompts run out quickly, and you get limited control over the competitor list. Those are rival vendors' claims, so weigh them as such.
What the engines name in this category (23 October 2026)
On 23 October 2026 AfterLaunch asked ChatGPT (through its API), Gemini, Google AI Overviews and Perplexity the 49 category questions it tracks, five times each. Google AI Overviews didn't show an answer every time, so the count below is across the 952 runs that came back with one. It counts names in one week's answers and says nothing about market share.
| Product | How often the answers named it |
|---|---|
| Otterly.ai | 59 mentions |
| Profound | 46 mentions |
| Peec AI | 27 mentions |
| Semrush AI | 26 mentions |
| Surfer | 25 mentions |
| Scrunch AI | In 17 answers |
| Surfer SEO | In 16 answers |
| Frase | In 15 answers |
| HubSpot AI | In 11 answers |
| Ahrefs Brand Radar | In 10 answers |
| SE Ranking | In 10 answers |
Semrush AI was named 26 times.
The alternatives side by side
Prices for the alternatives come from each vendor's own pricing page, read on 22 October 2026. Where a page shows two prices, monthly billing comes first.
| Tool | What it does | Price on its page, 22 Oct 2026 | Who it suits |
|---|---|---|---|
| Otterly.ai | Tracks mentions and citations on ChatGPT, Google AI Overviews, Perplexity and Copilot. Gemini, AI Mode and Claude are add-ons | Lite $29 a month for 15 prompts, Standard $189 for 100, Premium $489 for 400, about 15% less billed annually | A solo marketer or small team that wants the cheapest steady read |
| Peec AI | Prompt tracking across the models you choose, with competitor share and cited sources | Starter $95 a month or $80 billed annually, Pro $245, Advanced $495 | Marketing teams and SEO agencies |
| AthenaHQ | Tracking with recommendations. The paid plan covers 11 models | Essential free with 300 credits, Starter $295 a month | Teams that want to try it free, then want wide model coverage |
| Scrunch | Monitoring and page audits across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta | Starter $300 a month or $250 billed annually, Growth $500 or $417 | Content and technical SEO teams with the budget |
| Ahrefs Brand Radar | Brand visibility in AI answers from Ahrefs' prompt database, plus your own prompts | AI add-on from $199 a month, custom prompt packs from $50 | Teams already on Ahrefs |
| SE Ranking | Rank tracking and site audits, with AI search tracking in the plan | Core $129 a month or $103.20 billed annually, AI Search add-on $89 | Teams that want SEO and AI tracking on one bill |
| Profound | Enterprise AI search analytics across up to nine engines | Free 7-day trial, then Enterprise by demo | Enterprise marketing teams |
| AfterLaunch | Weekly AI visibility on ChatGPT, Gemini, Perplexity and Google AI Overviews, plus SEO, competitors and channels, ranked into growth moves with a draft in your voice | Free deep scan, 14 days free with no card, then $149 a month | A founder who is also the marketing team |
How to pick
- If you run one small site, Otterly's Lite plan at $29 a month costs less than the $99 Base, for 15 prompts against 25.
- If you want to choose which models are tracked, Peec AI prices by the prompts and models you switch on, from $95 a month.
- If you want Claude covered without an enterprise plan, Scrunch lists it on Starter, and AthenaHQ's Starter lists 11 models.
- If you already pay for Ahrefs or SE Ranking, switch on its AI tracking before you add a Semrush bill.
- If nobody acts on what the toolkit reports, a different report won't help. Look at which tool drafts the work.
Where AfterLaunch fits
AfterLaunch checks how ChatGPT, Gemini, Perplexity and Google AI Overviews answer your customers' questions every week, and reads your SEO, competitors and channels alongside. Then it ranks growth moves: the page to write, the listing to fix, the thread worth answering, each with its evidence and a draft in your voice. You or your AI finish it, and nothing goes out until you say yes.
It's one plan at $149 a month after 14 free days, and the deep scan costs nothing. It isn't an SEO suite with Semrush's keyword database, and it's built for a company watching its own product rather than an agency tracking many domains. It's for the founder who is also the marketing team.
Profound alternatives, with current prices →Peec AI alternatives, with prices and who each suits →What is the cheapest Semrush AI Visibility Toolkit alternative?
Of the tools on this page, Otterly.ai's Lite plan at $29 a month for 15 prompts, read off its pricing page on 22 October 2026. AthenaHQ also has a free Essential tier with 300 credits.
How much is the Semrush AI Visibility Toolkit?
On 28 October 2026 the standalone Base plan was $99 a month per domain, billed annually, for 25 custom prompts with daily rankings. The Semrush One bundles were $139 a month for SEO, $199 for Starter and $299 for Pro+, with Advanced priced on request.
Does the Semrush AI Visibility Toolkit have a free trial?
Semrush's own pages disagree. On 28 October 2026 the pricing page footer said seven days free, while the knowledge base said the standalone Base plan has no trial. There's also a $0 Free plan with a demo project.
Does AfterLaunch replace the Semrush AI Visibility Toolkit?
For the AI visibility read on one product, yes: it checks ChatGPT, Gemini, Perplexity and Google AI Overviews every week, reads SEO, competitors and channels, and drafts the next move. If you already work inside Semrush for keyword research and rank tracking, keeping the toolkit on the same bill may be simpler.
- Semrush, AI Visibility Toolkit and Semrush One pricing, read 28 October 2026
- Semrush knowledge base, AI Visibility Toolkit plans, engines and limits, read 28 October 2026
- Semrush newsroom, Adobe completes its acquisition of Semrush, 28 April 2026
- Otterly.ai, Pricing, read 22 October 2026
- Peec AI, Pricing, read 22 October 2026
- AthenaHQ, Pricing, read 22 October 2026
- Scrunch, Pricing, read 22 October 2026
- Ahrefs, Pricing, read 22 October 2026
- SE Ranking, Subscription plans, read 22 October 2026
- Profound, Pricing, read 22 October 2026
- AfterLaunch's own AI visibility scan, 23 October 2026: 49 tracked category questions asked five times each of ChatGPT, Gemini, Google AI Overviews and Perplexity, 952 answered runs
The Growth Snapshot asks the leading AI search engines your customers' questions and shows who they name instead of you. Free, no card.
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