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Peec AI vs Profound vs Otterly, compared
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Peec AI, Profound and Otterly.ai were the three names the AI engines returned most often in AfterLaunch's scan of the category on 23 October 2026, and each is built for a different kind of team. Otterly is the low-cost monitor, Peec is the mid-priced tracker you configure model by model, and Profound is the enterprise platform, now sold only by demo for a single brand. Everything below was read off each vendor's own pricing page on 6 November 2026.
The three, side by side
| Otterly.ai | Peec AI | Profound | |
|---|---|---|---|
| Entry price | Lite $29 a month | Starter $95 a month | Free 7-day trial, then Enterprise by demo |
| Prompts on the entry plan | 15 | 50 | 50 a day during the trial |
| Engines on the entry plan | ChatGPT, AI Overviews, Perplexity, Copilot | Three you choose from six | ChatGPT, Gemini, AI Overviews on the trial |
| Most engines available | Seven, with Gemini, AI Mode and Claude as add-ons | Up to 13 on Enterprise | Up to nine on Enterprise |
| Next plan up | Standard $189 for 100 prompts | Pro $245 for 150 prompts | Agency Growth, no price shown |
| Annual billing | 15% off | 15% off | Not applicable |
| Beyond tracking | GEO audits and recommendations | Sources, competitors, MCP on every plan | An AI Marketer that drafts work for approval |
Price per prompt
On the self-serve plans the cost per tracked prompt lands close together: Otterly's Lite is about $1.93 a prompt a month and Standard $1.89, while Peec's Starter is $1.90 and Pro about $1.63. The real differences are elsewhere. Otterly includes ChatGPT, AI Overviews, Perplexity and Copilot and sells the rest as add-ons, from $9 to $29 a month each on Lite. Peec includes three of your choosing and charges $30, $70 or $140 a month for each extra model, depending on the plan. Profound has no self-serve price to compare.
How the engines describe them
When AfterLaunch put its 49 tracked category questions to ChatGPT (through its API), Gemini, Google AI Overviews and Perplexity on 23 October 2026, five times each, these three were the most-named products in the 952 answers that came back: Otterly.ai 59 times, Profound 46 and Peec AI 27. It is a count of mentions in one week's answers, a measure of how present each name is in the engines' picture of the category.
Which one suits which team
- Otterly.ai suits a solo founder or small team that wants a steady read on a handful of questions for the smallest bill, and is happy to act on its recommendations themselves.
- Peec AI suits an SEO or content team that wants to choose its models, track 50 to 350 prompts daily, and pull the data into Looker Studio or an AI assistant through MCP.
- Profound suits an enterprise marketing team that wants the widest engine list, API and SSO, and an AI Marketer drafting work for its people to approve, and is ready for a sales process.
If none of the three fits
All three are measurement first. AfterLaunch reads ChatGPT, Gemini, Perplexity and Google AI Overviews alongside search, rivals and communities, then briefs the next moves with a working draft in your voice that you or your AI finishes, for $149 a month after a free deep scan.
Profound pricing, and AfterLaunch vs Profound →Peec AI alternatives: prices and who each suits →Otterly alternatives that go beyond tracking →The wider category: AI search optimization tools for SaaS founders →Is Peec AI or Otterly cheaper?
Otterly's entry plan is cheaper, $29 a month against Peec's $95 on 6 November 2026, but it covers 15 prompts against Peec's 50. Per prompt the two are within a few cents of each other.
Does Profound still have a $99 plan?
No. On 6 August 2026 its pricing page listed Starter at $99 a month and Growth at $399. By 22 October, and again on 6 November 2026, it showed only a free 7-day trial and Enterprise by demo, plus an Agency Growth plan without a price.
Which of the three tracks the most engines?
Peec AI lists up to 13 models on Enterprise, Profound up to nine on Enterprise, and Otterly seven when you add its paid add-ons. On the cheapest plans, Otterly includes four, Peec three you choose, and Profound's trial three.
- Otterly.ai, Pricing, read 6 November 2026
- Peec AI, Pricing, read 6 November 2026
- Profound, Pricing, read 6 November 2026
- AfterLaunch, Pricing, read 6 November 2026
- AfterLaunch's own AI visibility scan, 23 October 2026: 49 tracked category questions asked five times each of ChatGPT, Gemini, Google AI Overviews and Perplexity, 952 answered runs
The deep scan asks the leading AI search engines your customers' questions and shows who they name. Free, no card.
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